How has your perspective on your culture shifted over time?
My classmates and I were tasked with interpreting a typeface in whatever way we chose. The typeface Sabon represented a shift in perspective for its designer, Jan Tschichold, who shifted from a modernist to classical style throughout his career.
Inspired by this theme of change in beliefs over time, my partner Evita and I decided to interview our friends and classmates about how their perspective on their own cultures have changed over time.
INSIGHT 1: Food is an integral part of people's connections to family and culture.
We decided to illustrate food products that are important to each person to highlight the beauty and sentimentality of these cultural icons.
INSIGHT 2: People around me have experienced racism in both intentional and unintentional ways, both of which had a very negative effect on the victim.
I was shocked to discover that a Korean classmate is often called Chinese, and that an Indian classmate is always singled out for extra security measures at the airport.
These conversations were filled with laughter, lament, gratitude, and nostalgia. We learned about the foods they ate growing up, microaggressions they have experienced, and the complex relationships each of them have with their family members and how that has shaped them as people. We made the decision to keep the profanity to preserve the raw, honest, and emotional nature of these conversations.
Final Product Photo:
We printed actual copies and gave them to our participants as thank-you gifts.
My main contributions were concept development, conducting the interviews, and creating illustrations.